LAYERED is a seed kit created by Marchés Publics de Montréal, featuring three bulb vegetable seeds—onion, garlic, and shallots.
Brief The project involves designing packaging for three seed varieties within a single kit. Each package includes a complete guide with essential care instructions for growing the seeds and their vegetables.
Ideation Inspired by the natural layered structure of these vegetables, the design embraces the concept of depth and texture, reflected in both the packaging and the name LAYERED. The goal is to create a lighthearted and visually engaging design that highlights the rich colors and structural complexity of the vegetables, making the kit both functional and enjoyable for users.
Solution Each seed packet is designed in a color palette that closely reflects the vegetable it represents, while the outer kit blends these tones into a unified visual identity. The packaging itself follows the LAYERED concept, featuring three individual packets stacked within a protective outer layer, reinforcing the theme of depth and structure while maintaining practicality and ease of use.
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