ASHENA

ASHENA (Persian: انشآ - meaning “familiar”) is a chain supermarket committed to providing fresh, healthy, and organic products. Its offerings include freshly prepared food, organic goods, and daily essentials, all focused on quality and transparency.

‍Brief The project involves designing logo variations that capture ASHENA’s core values. Once a concept is selected, the branding is refined and expanded into a full visual identity that aligns with the brand’s mission.

‍Ideation With ASHENA’s emphasis on fresh and organic products, the visual identity is designed to feel inviting, clean, and modern. The goal is tocreate a look that conveys warmth and reliability while maintaining acontemporary aesthetic.

‍Solution A warm, natural green serves as the primary brand color, representingfreshness and health. The flag is integrated into the design, with the green enhancing its presence to reflect authenticity. Clean sans serif typography complements the colour palette, striking a balance between modernity and tradition. The visual identity extends across variousapplications, with the flag as a key design element, ensuring consistency and a strong brand presence.

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CONTACT

bahar.mousavi.f@gmail.com